Cowboy Culture

Ready to get in touch with your inner cowboy?  

Spend time on an ethical guest ranch, where wide-open landscapes, horseback riding and warm Texan hospitality offer a genuine taste of ranch life. Back in town, browse local outfitters for a pair of handcrafted cowboy boots – the ultimate Texas souvenir – before stepping into a honky-tonk where live country music carries long into the night. 

Epic Food

From smoked beef brisket and Tex-Mex to the seafood of the Gulf Coast, Texas is a foodie paradise. San Antonio is part of the UNESCO Creative Gastronomy Network and locals in Austin will queue for hours for a few bites of barbecue. If you're feeling thirsty, Texas has you covered there too. The Fort Worth Ale Trail is a must for beer aficionados while Fredericksburg in the heart of the Hill Country boasts over 45 wineries. 

Dynamic cities

Texas boasts some of the biggest – and best cities in the USA. The completely different cities of Dallas and Fort Worth are a study in contrasts. Enjoy the glitz of cosmopolitan Dallas before exploring the cowboys and culture of historic Fort Worth. Moving South, don't miss out on live music in the state capital of Austin, the charming River Walk in San Antonio and the Johnson Space Center in Houston.