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PEACE OF MIND

Adventure World unveils new brand identity reflecting company's commitment to “Travel with Purpose”

21 March 2022


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SYDNEY, March 21, 2022: Adventure World Travel has unveiled a new brand identity, to better reflect the company's eco-credentials including a new positioning statement of “Travel with Purpose”.

As a prominent representation of the company, people and brand, the intention of the new identity is to clearly highlight the style of travel, unique selling points, and to convey its commitment to sustainably-led travel.

The enhanced ‘AW’ emblem was redesigned to create an impactful monogram of mountain peaks/compass identity which will be utilised across all the brand’s collateral and assets. An earth-tone colour pallet further reflects the brands eco-credentials and the utilisation of a welcoming more modern typography was selected to imply soft-adventure.

Accompanying the new brand identity is the brand’s ‘Travel with Purpose [TWP] Charter’ which details how the brand aims to operate in destination and the criteria by which it benchmarks. “Travel with Purpose’ has long been our company’s core directive, and it is now clearly incorporated directly into our brand identity. Our intention is to have an open and honest dialogue with our agents and travellers by articulating our proven credentials on sustainable travel practices but to also call out where we aim to improve, the associated challenges, and how they themselves can join us on this journey and be a champion of change in their own right.” Neil Rodgers, Managing Director.

The Travel Corporation [TTC] owned specialist brand, which expanded into the North American market late last year, has continually worked in partnership with the company’s non-profit organisation, The TreadRight Foundation, to adopt best-practices and fund charitable works including partnerships with Wildlife SOS in India and the Happy Hearts Foundation in Nepal, to name but a few.

The new brand identity launches today with a “Travel with Purpose” campaign in partnership with Destination BC, whereby over the next six weeks all booked BC Canada product with Adventure World will receive a 1-year whale sponsorship with BC Whales.

The brand stated that over the coming months agents should expect to see additional product offerings to complement its recently released “Conservation Collection” of unique small group journeys, plus strategic partnership announcements with prestigious associations highly regarded in the fields of sustainability and conservancy.
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