{"id":875752,"date":"2024-01-08T16:25:26","date_gmt":"2024-01-08T15:25:26","guid":{"rendered":"https:\/\/www.adventureworld.com\/blog\/?p=875752"},"modified":"2024-11-27T06:40:58","modified_gmt":"2024-11-27T05:40:58","slug":"make-travel-matter-experiences","status":"publish","type":"post","link":"https:\/\/www.adventureworld.com\/blog\/make-travel-matter-experiences\/","title":{"rendered":"Make Travel Matter\u00ae Experiences"},"content":{"rendered":"\t\t
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As an avid traveller with a deep passion for sustainability, I\u2019m so grateful to\u00a0be able to\u00a0combine my interests and\u00a0skills to\u00a0build\u00a0our sustainability strategy, How We Tread Right, at\u00a0Adventure World Travel.\u00a0To\u00a0make travel mutually beneficial for travellers and the destinations, it\u2019s critical that the industry manages its impacts.\u00a0One way\u00a0we\u2019ve\u00a0done\u00a0this\u00a0is by introducing\u00a0MAKE TRAVEL MATTER\u00ae Experiences<\/strong>\u00a0on our itineraries\u00a0and I\u2019m most proud to be one of the architects behind this program. Back in 2019\u00a0the\u00a0TreadRight\u00a0team\u00a0was posed with a question from our Travel Experience Teams: How do we ensure experiences\u00a0go beyond a \u201cfeel good factor\u201d and\u00a0have a real impact\u00a0that\u00a0positively\u00a0affects\u00a0communities,\u00a0wildlife\u00a0and the planet?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Now, our Travel Experience Teams are incredible people \u2013 they are a fascinating combination of detail oriented, efficient and creative who work magic to make wonderful things happen. So naturally a checklist of criteria came to mind \u2013 if the experience met a minimum number of criteria, it could be considered a <\/span>MAKE TRAVEL MATTER\u00ae Experience<\/strong>. But we had to ensure the criteria was rigorous, fair and objective. The UN Global Goals fit here perfectly \u2013 as a group of 17 goals that governments, businesses and society are striving towards. The criteria comes directly from the targets and indicators set by the United Nations. Criteria? Check. (And ps. you can check them out <\/span>here<\/a>!) <\/span>
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The next challenge was creating a simple and effective way for our teams to log these MAKE TRAVEL MATTER\u00ae Experiences<\/strong> to ensure they qualified according to our criteria.  I thought about this for a while and had a crazy idea \u2013 could all those critically important Buzzfeed quizzes I took in University while I was putting off studying have a role to play here? Buzzfeed quizzes are much less sophisticated (What potato describes my personality? \u2013 Mashed potatoes it seems!) But surely there was a way to take the concept and build something like a \u201cWhich Global Goal does this experience advance?\u201d questionnaire.<\/p>\n

And that\u2019s what we did. We built the MAKE TRAVEL MATTER\u00ae Experience E-Assessment tool<\/strong>, now relied on by our Travel Experience team as an easy, self-serve questionnaire with the United Nations Global Goal criteria built in to help teams determine whether an experience is a MAKE TRAVEL MATTER\u00ae Experience<\/strong>, and which Global Goal it advances. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Now, not only have our MAKE TRAVEL MATTER\u00ae Experiences<\/strong> been recognized and accredited by giants including Harvard professors and Fast Company, but with the slow return of travel they’re finally being put into action on the ground to have a real, lasting impact \u2013 on both travelers who are re-evaluating their footprint in a post-Covid world, and on the communities and conservation organizations who’ve been waiting patiently for travel’s return, upon which their livelihoods rely. I can\u2019t wait for our guests to experience them!  <\/p>\n

You can view Adventure World Travel’s MAKE TRAVEL MATTER\u00ae Experiences <\/strong>here<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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